Gram City
Design Sprint
GramCity is a photo editing app that help users easily make their photo look awesome before sharing them on Instagram or other social media networks.
GramCity wants to explore how (and where) they can help their users find great photo-ops near them.
CLIENT
Gram City
ROLE
Single Designer, did it all
LOCATION
N/A
BRIEF
Gram City Project is a five days design sprint. Design need has been identified, through prototyping and user testing, a determination on the validity of proposed solution is concluded. This process requires designer’s focus, ability to prioritization and efficient time management skill.
Solution
GramCity aims to help users find great photo spots wherever they are. They want to create a community where users can discover and share their favorite locations. Based on these goals, I designed a user flow that allows users to search for locations and plan visits using GramCity's information.
Approach
Due to time constraints, several sketches were created within a few hours to illustrate the design wireframes.
Result
Three moderated usability tests were conducted. Every participant finish the tasks successfully and offered helpful input. Participants has different comments about “Great to have” part, however they shared couples of comments which are of great significance.
Key Takeaway
Participants offered numerous valuable suggestions for future development of the GramCity app.
Social sharing feature could be added. For example some list could be public, or “Your friends have been to” feature.
More App generated locations or events discovery feature could be added on welcome page to impact users’ choices.
Some feature to collaborate with professional photographer and features available to paid subscription users only are great to have.
High Fidelity Prototype Link